Hi, I’m Whitney Potts


I’m a graphic designer with a strong foundation in motion design and animation, specializing in creating visually compelling, strategic design solutions. I bring ideas to life through thoughtful composition, typography, and visual storytelling, transforming complex concepts into clear, engaging designs across both static and digital formats.

My background in graphic design and animation has shaped a versatile skill set rooted in visual hierarchy, branding, and communication design. Whether I’m developing marketing materials, designing interactive graphics, or creating cohesive visual systems, I focus on delivering work that is both aesthetically strong and purpose-driven. Motion design serves as an extension of this foundation, enhancing and elevating the visual experience when needed.

I collaborate closely with cross-functional teams, including subject matter experts, marketers, videographers, and voiceover talent, to ensure every project is aligned, effective, and visually consistent. My approach to design is rooted in strategy, using layout, color, and typography intentionally to guide understanding and create meaningful connections with audiences.

I view design not just as decoration, but as a tool for clarity and impact. By prioritizing accessibility, usability, and strong visual communication, I create work that is engaging, inclusive, and easy to understand.

Looking ahead, I aim to continue growing as a designer by crafting thoughtful visual experiences that balance creativity with strategy, delivering work that not only looks great but communicates with purpose and precision.

Resume

Curious about what I bring to the table? My resume gives a quick look at my skills in graphic design and animation, where creativity meets strategy to make complex ideas simple.

Prefer to listen instead?
Check out my podcast-style resume for a deeper dive into my journey and approach. It’s an easy, engaging way to learn more, no reading required!