Hi, I’m Whitney Potts


I’m a motion designer with a strong foundation in graphic design and animation, specializing in bringing ideas to life through visually compelling storytelling. I turn complex concepts into engaging, dynamic motion experiences that make viewers say, “Ohhh, got it!” instead of, “Huh?” Whether I’m animating explainer videos, designing interactive graphics, or creating reusable visual assets, I combine creativity and strategy to make content clear, memorable, and visually captivating.

My background in graphic design and animation has allowed me to hone a skill set in motion storytelling—transforming intricate ideas into narratives that are both compelling and easy to understand. I collaborate closely with cross-functional teams, including subject matter experts, videographers, and voiceover talent, to ensure every motion piece is aligned, impactful, and visually cohesive.

I approach motion design not just as decoration, but as a tool to enhance understanding and engagement. By integrating principles of visual hierarchy, pacing, and story-driven animation, I create experiences that capture attention, communicate effectively, and leave a lasting impression. Accessibility and clarity are always at the forefront, ensuring that every motion element supports comprehension and inclusivity.

Looking ahead, I aim to continue merging motion design with purposeful storytelling, creating animated experiences that are not only beautiful but also strategically designed to inform, engage, and inspire one frame at a time.

Resume

Curious about what I bring to the table? My resume gives a quick look at my skills in instructional design, graphic design, and animation—where creativity meets strategy to make complex ideas simple.

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Check out my podcast-style resume for a deeper dive into my journey and approach. It’s an easy, engaging way to learn more—no reading required!

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My Work

  • Design It

    Explore my graphic design projects below to see how I blend creativity with strategy to design for both aesthetics and education.

  • Animate It

    Explore my projects below to see how I blend creativity, motion, and strategy to make learning come alive.

  • Learn It

    Explore my projects below to see how I blend design, motion, and pedagogy to create impactful learning experiences.